Bookmaker Coral has come up with a fun tool for selecting your horse to run in Saturday’s Grand National. Let Mystic Meg guide you to your horse using a combination of very scientific – or not – methods.
More on Coral’s Mystic Meg Promotion for the Grand National
Coral has partnered with psychic astrologer Mystic Meg to be the face of their 2015 Grand National marketing campaign.
In the campaign dubbed ‘You’re Guaranteed a Fortune’, images of Mystic Meg and her crystal ball feature in all of Coral’s 1,850 shops via window posters as well as on Coral TV.
This campaign will be supported by an ongoing partnership with the Daily Mail online and Telegraph online, and images of good old Meg will feature heavily across the news website’s home pages on Saturday 11 April, the final day of the Grand National.
Simon Clare, PR and broadcast director said of the new campaign: “This is an iconic partnership with the nation’s favourite horse race and its favourite astrologer joining forces. We know that Mystic Meg is a face our punters can identify with and she also knows her horses as a keen racing fan and racehorse owner/breeder.”
Coral hopes that the campaign will help to get them over the finishing line first in the 2015 Grand National. With over £100m expected to be bet by British punters on the race this year, the race is one of the most popular of the racing calendar.